What Is Instagram Campaign Management?
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If your regular Instagram content isn’t hitting your business goals, it might be time to launch a campaign. A campaign is a set of content designed to achieve a specific marketing goal over a defined period. It could be to book out your client calendar, boost sales or increase Instagram engagement.
Instagram’s algorithm takes into account the types of posts you share, your audience’s interests, and how much time they spend absorbing your content. It also considers whether you’re using a branded hashtag and if you have high-quality, descriptive captions. The more engagement a post gets, the higher it ranks in Instagram’s feed. It’s important to experiment with a variety of post types to find what works for your audience. Experiment with a mix of video, carousel, single image and IGTV posts. Use a combination of organic and paid advertising and test out different call-to-action messages and creatives.
Managing the Gram: Expert Instagram Campaign Management
A well-planned and executed Instagram Campaign Management can deliver a big bang for your marketing buck. Depending on your goal, you can create a bespoke Instagram story that aims to get the attention of your target audience. Or, you can create an Instagram ad that shows up in the Instagram Explore tab — where more than 50% of Instagram users spend their time every month.
Whether you want to grow your reach or drive conversions, Instagram campaigns offer powerful targeting options that work with your existing Ads Manager campaign. Save time and energy by connecting your Ads Manager and AdRoll accounts. With just a few clicks, you can manage your digital campaigns from one place and spend more time growing your business.
