The Rise of Professional Women’s Leagues
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Across leagues and borders, there is a sense of momentum in women?s pro sports, a surge of optimism that is driving new milestones and inspiring young girls to pursue their dreams. Serena Williams and Megan Rapinoe are household names, while WNBA and NWSL stars continue to break records, drive sponsorship deals and set the tone for women?s sport in general. URL ค้นหาเกมส์ที่ ทางเข้าUFABET www.UFABET.com
But what is the reason behind this spike in popularity? A number of studies have pointed to the increased emphasis on social good, including fostering inclusive fan cultures and female role models. In addition, increasing professional competition structures have provided an opportunity to challenge the gendered status quo in sport (Sherry & Taylor, Citation2019; Taylor, Fujak, Hanlon & O?Connor, Citation2020).
The Rise of Professional Women’s Leagues
Moreover, increasing access to professional infrastructure, such as the recently opened CPKC Stadium in Kansas City (USA) for the booming Professional Women?s Hockey League, is also generating a boost in matchday revenue. And, as a result of higher ticket prices (from a low base) and increased visibility through free-to-air broadcasting, the revenue stream from TV rights continues to grow, with major sponsors such as Ally Financial committing to spend equal amounts on men?s and women?s sports in 2022.
