YouTube Advertising Formats Explained
Whether you’re marketing your brand’s products, services, or website, video advertising is an essential part of any online campaign. YouTube’s huge user base means that it’s easy to reach interested consumers, and ads are easily trackable and measured so you can see the return on your investment.
However, there are many different ad formats to consider, and each presents unique opportunities for brands to meet their marketing objectives. This article digs into the different YouTube advertising formats and explains how they work to create an effective advertising strategy.
Skippable in-stream ads are short promotional videos that play before, during, or after YouTube videos. These ads are usually 6 seconds long, and they’re best for raising awareness and reaching a large audience at a low cost.
Decoding Formats: Understanding YouTube Advertising Formats
Non-skippable in-stream ads are similar to skippable in-stream ads, except viewers must watch the full ad for its duration. These ads are typically 6 seconds long, and they’re best suited for growing a channel, driving product sales, or creating brand awareness.
In-feed YouTube ads appear in a viewer’s Recommended and Home feed, and they’re a great way to promote your brand directly to the people who matter most. These ads are based on the interests and search queries of your audience, and they’re often more effective at generating clicks than other ad types.
Discovery ads are a new type of YouTube ad that appears on the Discover tab. These ad units are based on the content and channels that YouTube users watch and interact with, and they can be used to drive brand awareness, product sales, or lead generation.